At Shilpa Jewellers, our story is not just one of a business—it is the story of a family, a legacy and a vision that has been nurtured over generations.
The journey began in 1969, when Mr. Prabhudas Parekh, a man of foresight and integrity, laid the foundation of Shilpa Jewellers with a singular dream—to offer quality, trust and timeless craftsmanship to every Indian home. With an intuitive understanding of design, materials and culture, he pioneered a path that merged traditional values with modern aspirations.
This legacy was further enriched by his eldest son, Mr. Bhaskar Parekh, who brought a keen sense of discipline, innovation and operational excellence. Under his stewardship, Shilpa Jewellers expanded its footprint, diversified its offerings, and cemented its reputation as a brand synonymous with quality and trust.
Today, the lineage continues with Mr. Shivam Parekh, son of Mr. Bhaskar Parekh, who represents the third generation of the Parekh family. With a modern worldview and a deep reverence for the past, Shivam is shaping Shilpa Jewellers for the global era—preserving its soul while embracing innovation, design thinking and digital transformation.
Each generation has added its unique voice to the Shilpa narrative—strengthening its foundation, broadening its vision, and deepening its commitment to quality, heritage and craftsmanship. What began as a small dream in 1969 is now a name that echoes across India and beyond—respected for its authenticity, admired for its values and trusted for its offerings.
Shilpa Jewellers stands today not just as a brand, but as a multigenerational legacy, built on trust, evolved through innovation and guided by the unwavering belief that true elegance lies in the harmony between tradition and progress.
