cherished for generations.
an ode to our journey
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1969
HUMBLE BEGINNINGS
We started our journey in the world of jewellery as silver wholesalers. What began as a modest venture soon became the foundation of a lifelong passion.
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1977
A GOLDEN CHAPTER
With our gold license in hand, we began with chains and soon grew into crafting all kinds of gold jewellery. It felt like we were finding our true rhythm.
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1979
OUR FIRST HOME
Seven years later, we bought our very first office dedicated to silver wholesale. It was small, but it felt like the start of something big.
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1985
GOING GLOBAL
From the heart of Rajkot, we began exporting gold. Our roots stayed strong, even as our dreams reached farther.
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1989
A DREAM REALISED
We opened the doors to our very first retail space, introducing polki, diamond and gold jewellery to our loyal customers. From the beginning, we proudly showcased sets weighing up to 200 grams—unheard of in retail back then.
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2004
GROWING WITH YOU
We moved into a new 800 sq. ft. showroom, and with your love, it's now a grand 6,000 sq. ft. space across three floors. This place is more than a store—it's home.
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2014
A COZY ADDITION
We opened a second, more intimate showroom of 1,000 sq. ft., perfect for our lighter, easy-to-love pieces. Another space to welcome you in.
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2020
FOR THE BRIDES, WITH LOVE
We introduced Bridal Week, a heartfelt initiative where we curated personalised trousseaux for 50 brides. Each journey was documented with care—every smile, every tear.
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2025
THE GRANDEST CHAPTER YET
We've now launched our third showroom—spanning 12,000 sq. ft.—our largest space yet and among the biggest in the state. It's our tribute to everything this journey has meant to us.
DIAMOND JEWELLERY
Every diamond tells a story — of brilliance, strength, and rarity. Explore our thoughtfully curated collection of diamond jewelry, where modern design meets timeless sparkle.
GOLD JEWELLERY
Timeless and versatile, our gold jewelry is crafted to celebrate everyday elegance and enduring traditions. From subtle classics to bold statements, discover pieces made to be cherished.
POLKI JEWELLERY
Timeless and versatile, our gold jewelry is crafted to celebrate everyday elegance and enduring traditions. From subtle classics to bold statements, discover pieces made to be cherished.
Gold coins
22KT & 24KT
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Platinum bands
18KT
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Temple items
5GM ONWARDS
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